LEVEL UP YOUR

MARKETING SKILLS

Join a community of marketing and PR professionals to learn more about wine and spirits communications and connect with a network of experts.

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Why Join the Appellation Academy?

Are you curious about what to expect from the Appellation Academy? Watch the replay of the free information session about the community.

 
LATEST FROM THE BLOG

Free Knowledge & Advice

Our blog has some free content to help members and marketing professionals with some quick advice and actions.

Why don't more wineries embrace digital advertising?

Jul 10, 2024

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Membership Has its Privileges.

Reduce Your Workload

Learn the skills needed  to decrease wasted hours and wheel spinning. 

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Build Relationships

Get expert advice on how to build rapport with customers and partners.

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Career Advancement

Acquire additional skills and contacts needed to further your career goals.

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Receive the latest updates on new courses, group activities, and one-on-one coaching. Each month, we will add new lessons, tips, tricks, and tools to help you level up your marketing skills.

YES, COUNT ME IN
NICE TO MEET YOU

I'm Michael Wangbickler

With nearly 30 years of experience in marketing and public relations, I am a trusted advisor and strategic consultant to my clients. While others are frozen when faced with barriers, I'm energized by them. I relish analyzing marketing problems and opportunities, finding what is wrong, and providing innovative solutions. I am able to sort through the noise and find the best way forward. I embrace ambiguity and can identify paths to real progress.

As a studied disciple of Walt Disney, I think it’s fun to try the impossible. I believe leadership, imagination, and innovation require a certain level of fearlessness and encourage my clients to step off the worn pathways and break new ground.

It is with this philosophy that has guided successful marketing and communications campaigns for more than 70 global companies and trade associations from a dozen countries.

But I'd trade it all to be a Jedi.

Month-to-Month

$450/mo

Month-to-Month

  • Access to all Courses

  • Monthly Group Coaching Session

  • Monthly Workshop

  • Access to the Community

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6-Month Commitment

$400/mo

6-Month Commitment

  • Access to all Courses

  • Monthly Group Coaching Session

  • Monthly Workshop

  • Access to the Community

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1-Year Commitment

$350/mo

12-Month Commitment

  • Access to all Courses

  • Monthly Group Coaching Session

  • Monthly Workshop

  • Access to the Community

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1-on-1 Coaching/Mentoring

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High Level Mentoring

  • Work with Mike one-on-one for 12 months to completely overhaul your business, profits, and life.
  • For the business owner who is ready to invest in professional development.
  • Private mentorship program with Mike is by invitation only.¬†
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ONLINE COURSES

Appellation Academy

Take your wine & spirits marketing skills to the next level.

The PR Toolbox

Learn the foundational skills of public relations strategy and tactics with this DIY course.

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Advanced Public Relations for Wine & Spirits

Take your skills to a higher level with more advanced strategies for wine & spirits PR.

COMING SOON

Executing Effective Events

From concept to execution, we'll cover everything regarding event management in this course.

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Digital Marketing and Wine & Spirits

Learn how to generate compelling digital content and employ key technologies in this DIY course.

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APPELLATION ACADEMY NEWSLETTER

Get actionable marketing advice delivered to your inbox.

Marketing and Public Relations are marathons, not a sprints. We’ll guide you to the finish line with monthly bite-sized advice. Sign up now and lock in your membership rate forever.

You're safe with me. I'll never spam you or sell your contact info.