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Enhance your wine marketing skills with Appellation Academy. Dive into effective strategies, digital marketing trends, and communication techniques tailored for the wine industry. Ideal for wineries, marketers, and communicators looking to boost their impact.

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Why don't more wineries embrace digital advertising? advertising marketing Jul 10, 2024

In today's fast-paced and increasingly digital world, digital advertising may be critical to growth for B2C (Business-to-Consumer) businesses, particularly wineries and distilleries. As consumer...

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Embracing Neurodiversity: Unlocking the Superpowers of Creative Minds career advancement leadership professional development Jun 17, 2024

June is a significant month for raising awareness about critical issues. As we recognize Men's Mental Health Awareness Month and celebrate Pride Month, it's an ideal time to spotlight the unique...

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Marketing Wine and Spirits to the LGBTQ+ Community: Insights, Strategies, and Best Practices marketing strategy Jun 13, 2024

In recent years, the wine and spirits industry has recognized the importance of embracing diversity and inclusion. One of the most vibrant and influential consumer segments is the LGBTQ+...

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Remembering Warren Winiarski: A Pioneer of Napa Valley Wine leadership vision Jun 10, 2024

With profound sadness, we learned the passing of Warren Winiarski, a towering figure in the wine industry, who left us this week. Born in 1928 in Chicago, Warren Winiarski's journey from...

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Why Substack is Gaining Popularity Among Wine & Spirits Writers public relations Jun 06, 2024

In the world of wine and spirits writing, staying relevant and connected with your audience is more important than ever. Traditional publishing avenues often fail to provide the flexibility and...

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Unlocking the Power of Relevant Data for Wine & Spirits Marketing Professionals data marketing tech Jun 03, 2024

In the fast-paced, ever-evolving world of wine and spirits, staying ahead of the competition is no small feat. The market is saturated, consumer preferences shift rapidly, and the pressure to...

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Breaking Down Silos: How Sales and Marketing Professionals Must Collaborate for Success in the Wine & Spirits Industry e-learning market trends public relations strategy May 29, 2024

The traditional separation between sales and marketing can significantly hamper growth in the dynamic world of wine and spirits. These functions often operate in silos, leading to missed...

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Leveraging AI in Wine & Spirits Marketing: Simplifying Success artificial intelligence marketing tech May 23, 2024

In the rapidly evolving wine and spirits industry, leveraging Artificial Intelligence (AI) for marketing activities can provide a competitive edge. AI simplifies complex tasks and provides valuable...

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7 Strategies for Overcoming Wine & Spirits Industry Challenges data market trends marketing May 20, 2024

The U.S. wine industry finds itself at a pivotal moment, with two recent reports from BMO and Silicon Valley Bank (SVB) highlighting contrasting perspectives on the market's current state and...

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HBR: Put Marketing at the Core of Your Growth Strategy market trends strategy May 15, 2024

The insights from this article (Put Marketing at the Core of Your Growth Strategy) from the Harvard Business Review on the crucial role of marketing in driving growth are particularly relevant...

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The End of an Era: Reflecting on Wine & Spirits Magazine and the Shift in Publishing market trends public relations May 12, 2024

The Shifting Sands of Publishing

Over the past decade, the publishing industry has faced seismic shifts. The rise of digital media has fundamentally altered how content is consumed, leading to a...

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Navigating Neo-Prohibitionism: Strategic Marketing in Response to WHO Alcohol Guidelines market trends strategy May 09, 2024

The wine and spirits industry has recently faced a burgeoning challenge: neo-prohibitionism. Coupled with the World Health Organization's (WHO) stringent report on alcohol consumption, these...

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