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Enhance your wine marketing skills with Appellation Academy. Dive into effective strategies, digital marketing trends, and communication techniques tailored for the wine industry. Ideal for wineries, marketers, and communicators looking to boost their impact.
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In today's fast-paced and increasingly digital world, digital advertising may be critical to growth for B2C (Business-to-Consumer) businesses, particularly wineries and distilleries. As consumer...
June is a significant month for raising awareness about critical issues. As we recognize Men's Mental Health Awareness Month and celebrate Pride Month, it's an ideal time to spotlight the unique...
In recent years, the wine and spirits industry has recognized the importance of embracing diversity and inclusion. One of the most vibrant and influential consumer segments is the LGBTQ+...
With profound sadness, we learned the passing of Warren Winiarski, a towering figure in the wine industry, who left us this week. Born in 1928 in Chicago, Warren Winiarski's journey from...
In the world of wine and spirits writing, staying relevant and connected with your audience is more important than ever. Traditional publishing avenues often fail to provide the flexibility and...
In the fast-paced, ever-evolving world of wine and spirits, staying ahead of the competition is no small feat. The market is saturated, consumer preferences shift rapidly, and the pressure to...
The traditional separation between sales and marketing can significantly hamper growth in the dynamic world of wine and spirits. These functions often operate in silos, leading to missed...
In the rapidly evolving wine and spirits industry, leveraging Artificial Intelligence (AI) for marketing activities can provide a competitive edge. AI simplifies complex tasks and provides valuable...
The U.S. wine industry finds itself at a pivotal moment, with two recent reports from BMO and Silicon Valley Bank (SVB) highlighting contrasting perspectives on the market's current state and...
The insights from this article (Put Marketing at the Core of Your Growth Strategy) from the Harvard Business Review on the crucial role of marketing in driving growth are particularly relevant...
The Shifting Sands of Publishing
Over the past decade, the publishing industry has faced seismic shifts. The rise of digital media has fundamentally altered how content is consumed, leading to a...
The wine and spirits industry has recently faced a burgeoning challenge: neo-prohibitionism. Coupled with the World Health Organization's (WHO) stringent report on alcohol consumption, these...
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