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Enhance your wine marketing skills with Appellation Academy. Dive into effective strategies, digital marketing trends, and communication techniques tailored for the wine industry. Ideal for wineries, marketers, and communicators looking to boost their impact.

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Breaking Down Silos: How Sales and Marketing Professionals Must Collaborate for Success in the Wine & Spirits Industry e-learning market trends public relations strategy May 29, 2024

The traditional separation between sales and marketing can significantly hamper growth in the dynamic world of wine and spirits. These functions often operate in silos, leading to missed...

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7 Strategies for Overcoming Wine & Spirits Industry Challenges data market trends marketing May 20, 2024

The U.S. wine industry finds itself at a pivotal moment, with two recent reports from BMO and Silicon Valley Bank (SVB) highlighting contrasting perspectives on the market's current state and...

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HBR: Put Marketing at the Core of Your Growth Strategy market trends strategy May 15, 2024

The insights from this article (Put Marketing at the Core of Your Growth Strategy) from the Harvard Business Review on the crucial role of marketing in driving growth are particularly relevant...

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The End of an Era: Reflecting on Wine & Spirits Magazine and the Shift in Publishing market trends public relations May 12, 2024

The Shifting Sands of Publishing

Over the past decade, the publishing industry has faced seismic shifts. The rise of digital media has fundamentally altered how content is consumed, leading to a...

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Navigating Neo-Prohibitionism: Strategic Marketing in Response to WHO Alcohol Guidelines market trends strategy May 09, 2024

The wine and spirits industry has recently faced a burgeoning challenge: neo-prohibitionism. Coupled with the World Health Organization's (WHO) stringent report on alcohol consumption, these...

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